A COMPLETE GUIDE FOR SUCCESSFUL PRE-LAUNCH ICO MARKETING

An Initial Coin Offering (ICO) is a process of raising funds for a crypto project. It is similar to an IPO, where investors purchase company shares. ICO marketing’s best practices involve utilising a set of tools designed for promoting an ICO chain, with the primary goal of attracting as much attention as possible and accumulating financial resources.

HOW TO PROMOTE YOUR INITIAL COIN OFFERING (ICO):

There are several steps involved in initiating a pre-launch ICO marketing strategy. The listed below are the primary steps to achieve a successful ICO marketing strategy.

TO DESIGN A WEBSITE:

A well-designed website can act as the foundation for the pre-launch ICO marketing strategies. A good website provides an impression to the target audience. The website should be well-optimized, easy to navigate and with a simple design that will enable visitors to extract as much information as possible in the shortest time possible. A website that has a lot of unnecessary information can drive visitors away which will hurt the impression on the user’s ICO marketing.

TO POST EVERYTHING ABOUT ICO ON THE WEBSITE:

Providing as much information as possible about ICO on the website creates trust among the visitors hence promoting the user’s ICO. Easily accessible information also attracts quality traffic to the website. And to tap this quality traffic, ensure that the website is provided with a call to action function where investors can invest in the pre-sale.

USE SOCIAL MEDIA TO REACH THE CRYPTOCURRENCY COMMUNITY:

Social media is an essential tool to the success of a pre-launch ICO marketing campaign. The difference between the success and failure of an ICO lies in how the communication about the user’s ICO is delivered to the target audience. Social media platforms provide a great opportunity to promote the ICO project and build trust among the community and to potential investors.

Some of the commonly used social media platforms for the promotion of ICO marketing strategies are listed below.